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"My industry is very competetive. LiveCustomer.us has been a dream come true! I have a number 1 ranking in many categories throughout South Texas. This is the most cost effective advertising I have ever used." Robert I. Kahn |
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Online Reputation Management LiveCustomer.us understands the public relations (PR) challenges facing you and your business on the web. In the world of web marketing, it is not enough to simply show up; it is crucial that your business builds and maintains a positive online reputation.
As your website gains web presence and visibility, there may be those who attempt to undermine your business through the distribution of negative search results (using practices such as "googlebombing"), blog posts, or other online media. Negative online publicity can be extremely damaging to your interests and goals, causing you to lose the respect and trust of your current clients and diminishing your future business opportunities. LiveCustomer.us can help. Targeted Response ManagementManaging negative publicity on the web is a complex task which requires more than just traditional PR techniques. The nature of the web and the sheer amount of information in circulation present unique reputation management challenges which most businesses – and many SEO firms – are ill-equipped to handle.
At LiveCustomer.us, we are able to defend your online reputation using reliable, ethical, and effective methodologies derived from a clear understanding of the mechanics and technology of the Internet. Our online reputation management model consists of three main phases:
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Effective Prevention and Image ControlAs the saying goes, prevention is better than cure. At LiveCustomer.us, we use search engine optimization and proven web marketing strategies to help our clients prevent negative publicity from ever getting a foothold in the online marketplace.
The first step is search engine optimization. By giving your website and your message dominant placement on the largest search properties on the Internet using our proven SEO techniques, we effectively stifle attempts at negative publicity before they occur. In addition, our dedicated online reputation management team also monitors key segments of the Internet for any initial signs of trouble. We analyze information from sources such as:
Protect Your Brand. Influence Consumer Perception Are you aware of what your customers are saying about you? What about your ex-employees? What about your competitors? Information travels quickly across the internet. Are you listening to the online conversations about your brand? How are these conversations affecting how people view your organization? Consumers use the web to make buying decisions. A vast majority buys offline, but goes online to research, read reviews and get opinions from other consumers. With the growth of consumer-generated media (CGM) such as blogs, forums, and message boards, information can be quickly generated and indexed by search engines. For business leaders, it is vitally important to actively listen to what is being said online, even if messages are negative. Listening creates the opportunity to take action and resolve internal problems or deal with malicious information, both of which can negatively influence your brand image and your corporate reputation. OrganizatiOnal reputatiOn Overview Successful organizations are aware of the importance of reputation. A positive reputation brings trust, confidence, and sales, which are ultimately reflected in revenue growth and profitability. A bad reputation can lead to a decrease in consumer confidence, and, in turn, a reduction in revenue and profits. In this day and age, erroneous rumors, malicious gossip, unfair opinions and other bad news spread fast! The internet has compounded the speed and the geographic distribution of this information. By the time negative news gets out it is often too late and the damage irrevocable.
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